You are here

Disruptive innovation

Imagine a room filled with high hats all standing on their crowns with their openings facing upwards. Years and years those hats stand in that room and nothing happens. Suddenly on one day a white rabbit emerges from one of the hats.

Nobody ever saw this white rabbit enter the room. A white rabbit has never been spotted near the room anyway. And there are no reports of holes in the floor of the room or in the hats. And then suddenly this white rabbit appears. Quite unexpected.

Disruptive innovation is when quite unexpected things suddenly happen and change the world. In the example above, the white rabbit may climb out of the hat and mess up the room.

Of course, you would say, you can expect a white rabbit to appear from a black top hat at some point in time. Still that may be true and you can prepare for the white rabbit but how to make this white rabbit actually appear is a big secret. What we call disruptive innovation is the process of looking for ways to make white rabbits appear out of black top hats and change the room.

For a more standard definition of disruptive innovation please consult: Wikipedia - Disruptive Innovation

“A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology”

AppyThings helps organizations discover and experiment with opportunities that have the potential to disrupt thereby creating new markets.

There is currently no content classified with this term.

Find what you were looking for?